According to Max Kalehoff's blog, "Ignorant Customers Happier With Their Choices" customers are happier with their purchases if they don't know much about the product they are purchasing. He calls this the Blissful Ignorance Effect. Customers want to be happy with their purchase since they just spent money, so the customer will "engage in whatever distortion is needed to justify the purchase." I never thought about this theory before, but I think it makes sense. If I know too much about the product I'm purchasing, I will have high expectations. If the product does not meet up to my expectations I will be mad that I spent that money.
In regards to the entertainment business- if a person wants to go to a movie that had a lot of hype, they will suck it up and pay the expensive theater prices. If the movie does not meet their expectations the customer may be mad they wasted their money. Another example of this thery would be if a person waiting on line at a supermarket may grab a magazine that catches their attention. That person may spend $4 on a tabloid because they didn't think much about it therefore no need to justify their purchase.
In conclusion, if a customer doesn't have an emotional attachment to a product, they will be a happier customer.
Tuesday, March 25, 2008
More Celebrity Baby News
Halle Berry gave birth to a baby girl March 16. The actress and her model boyfriend, Gabriel Aubry, named their daughter Nahla Ariela Aubry, which means "honeybee" in Arabic.
Actress, Minnie Driver is expecting. She made the announcement last week on Leno that she is 4 months pregnant.
Jennifer Lopez and husband, Marc Anthony debuted their new twins on the cover of People Magazine this past week. There is also an interview with the famous couple along with many photos of the newborns.
NCAA Tournament- Opening Weekend Excitement!
Huge sports entertainment this past weekend... the NCAA opening weekend took off with excitement. I personally have my brackets done and I am leading a pool hoping that North Carolina wins it all! The games continue this Thursday through the weekend.
Wednesday, March 12, 2008
It was reported last week that the actor, Patrick Swayze is undergoing treatment for pancreatic cancer. This is sad news, but doctors say it is a limited amount of the disease and Swayze will continue working on upcoming projects. The actor is 55 years old and know best for his role in Dirty Dancing.
Subscribe to:
Posts (Atom)
