This is a post regarding my marketing class group topic, which is Internet usage. Who is using the Internet and why? Shopping is one of the resons people use this internet. Sometimes it is easier to click a couple buttons and make a purchase rather than drive to the store and wait online for the cashier. There are some downfalls though, such as paying for shipping and the risk of credit card numbers on the web. You decide for yourself...
E-Shopping is one of the growing activities that is making the Internet even more popular than ever. 66% of online Americans have purchased a product online. People have purchased books, toys, clothes, DVDs- you name it and it is probably offered for sale on the Internet. Many companies have made it possible to go online to purchase products instead of physically going to the store. Target and Walmart are examples of big stores that offer this service, while Amazon is one of the largest online retailers. 78% of people say they shop online because of its convenience, and 68% of people say it saves time.
While the Internet is considered convenient to most, there is a certain risk factor involved in e-shopping. 75% of online shoppers do not like putting their credit card information online. They are concerned with the safety of their financial and personal information online. Most reputable sites have a security symbol on the bottom of the page, but there is still concern with a hacker getting this information. Besides the risk factor 58% of e-shoppers have felt frustrated during online shopping. Now as an added feature a companies such as Lands End have come up with a live chat to help he customer during the check out process.
For additional information about e-shopping check out this article- Online Shopping: Convenient but Risky
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