MK299- Response to Max Kalehoff's Blog

According to Max Kalehoff's blog, "Ignorant Customers Happier With Their Choices" customers are happier with their purchases if they don't know much about the product they are purchasing. He calls this the Blissful Ignorance Effect. Customers want to be happy with their purchase since they just spent money, so the customer will "engage in whatever distortion is needed to justify the purchase." I never thought about this theory before, but I think it makes sense. If I know too much about the product I'm purchasing, I will have high expectations. If the product does not meet up to my expectations I will be mad that I spent that money.

In regards to the entertainment business- if a person wants to go to a movie that had a lot of hype, they will suck it up and pay the expensive theater prices. If the movie does not meet their expectations the customer may be mad they wasted their money. Another example of this thery would be if a person waiting on line at a supermarket may grab a magazine that catches their attention. That person may spend $4 on a tabloid because they didn't think much about it therefore no need to justify their purchase.

In conclusion, if a customer doesn't have an emotional attachment to a product, they will be a happier customer.

More Celebrity Baby News

Halle Berry gave birth to a baby girl March 16. The actress and her model boyfriend, Gabriel Aubry, named their daughter Nahla Ariela Aubry, which means "honeybee" in Arabic.

Actress, Minnie Driver is expecting. She made the announcement last week on Leno that she is 4 months pregnant.

Jennifer Lopez and husband, Marc Anthony debuted their new twins on the cover of People Magazine this past week. There is also an interview with the famous couple along with many photos of the newborns.

NCAA Tournament- Opening Weekend Excitement!

Huge sports entertainment this past weekend... the NCAA opening weekend took off with excitement. I personally have my brackets done and I am leading a pool hoping that North Carolina wins it all! The games continue this Thursday through the weekend.

It was reported last week that the actor, Patrick Swayze is undergoing treatment for pancreatic cancer. This is sad news, but doctors say it is a limited amount of the disease and Swayze will continue working on upcoming projects. The actor is 55 years old and know best for his role in Dirty Dancing.

Twins For JLO

Jennifer Lopez gave birth early this morning to twins- a girl and boy. She and husband Marc Anthony have been very hush-hush about this whole pregnancy and Good Morning America was first to announce the arrival this morning. These are Lopez's firsts while Anthony has 5 now, including 3 children from a previous marriage. Lopez Gives Birth to Twins in NY

Online Shopping: Convenient or Risky? -Post #2

This is a post regarding my marketing class group topic, which is Internet usage. Who is using the Internet and why? Shopping is one of the resons people use this internet. Sometimes it is easier to click a couple buttons and make a purchase rather than drive to the store and wait online for the cashier. There are some downfalls though, such as paying for shipping and the risk of credit card numbers on the web. You decide for yourself...

E-Shopping is one of the growing activities that is making the Internet even more popular than ever. 66% of online Americans have purchased a product online. People have purchased books, toys, clothes, DVDs- you name it and it is probably offered for sale on the Internet. Many companies have made it possible to go online to purchase products instead of physically going to the store. Target and Walmart are examples of big stores that offer this service, while Amazon is one of the largest online retailers. 78% of people say they shop online because of its convenience, and 68% of people say it saves time.

While the Internet is considered convenient to most, there is a certain risk factor involved in e-shopping. 75% of online shoppers do not like putting their credit card information online. They are concerned with the safety of their financial and personal information online. Most reputable sites have a security symbol on the bottom of the page, but there is still concern with a hacker getting this information. Besides the risk factor 58% of e-shoppers have felt frustrated during online shopping. Now as an added feature a companies such as Lands End have come up with a live chat to help he customer during the check out process.

For additional information about e-shopping check out this article- Online Shopping: Convenient but Risky

Writer's Strike Ends!

Sick of watching reruns? Finally after over 3 months on the picket lines, 92.5% members of the Writers' Guild of America voted in favor to accept a deal with producers. This finally means new episodes of your favorite shows. Saturday Night Live is the first show to air a new episode with Tina Fey as the host. New prime time shows such as my favorite, Grey's Anatomy, will start to air new shows by the beginning of April.